Akum Agency partnered with AWME as its Artist' & Marketing Manager from 2012 to 2015. Working with the team in Melbourne for four years on artist programming, artist liaison, conference programming and marketing the expo.
Established in 2008, AWME is a music industry conference and showcase event for roots music, held in Melbourne each November.
AWME provides a platform to foster stronger relationships between music industry associates by bringing together musicians, industry partners/representatives and festival audiences for four days of non-stop music, networking and conference sessions.
Attracting national and international music industry delegates and with a diverse public festival program, AWME creates opportunities for artists from the region to market their product to Australian and international buyers whilst simultaneously offering a platform for audiences to sample an incredible program of music.
AWME hosts two days of music industry conference sessions, receptions and workshops featuring expert Australian and international guest speakers from leading festivals, record labels, booking agencies, and arts organisations. AWME receptions and networking opportunities for local, national and international industry-related organisations can lead to career development opportunities including export, touring and management-related negotiations.
Since its inception, AWME has delivered substantial benefits and outcomes to artists including: export, touring and festival opportunities; the development of international and national music networks; media coverage; recording, distribution and publishing; exposure to new audiences; and has succeeded in increasing the profile of roots music from the region.
LIVE MUSIC SHOWCASES
In the evenings, local, national, and international buyers/delegates representing record labels, media, festivals, booking agents and presenters view artists performing to a public audience at some of Melbourne’s premier music venues. Benefits for showcasing artists could include:
- Local, national and international touring opportunities
- Bookings on international festival circuits
- International agent representation
- Further distribution and publishing opportunities
- Exposure to high-profile Australian and international music industry associates
- Building new audiences
- Building music industry business networks
- Local, national & international marketing exposure
- Further career building opportunities
AWME DELEGATE FEEDBACK
“It was the best outcomes we have had for our Australian artists at a conference in Australia, no doubt about it. Well run & very impressive, we will be represented there this year.” Michael Chugg, Chugg Entertainment
“Truly the best event of the cultural calendar in Melbourne!” Isabelle Genoux, ABC Radio Australia
“AWME is a one-stop hub for Australasia, with excellent network connections.” Patrick de Groote, Sfinks Mixed/European Forum of Worldwide Music Festivals (Belgium)
“Great vibe at AWME! Your staff, promo materials, showcase promotion etc. are great!” Val Wolfe, The Agency Group (USA)
“You put together a great group of people and artists. It was really wonderful to be exposed to a lot of new music and to be able to network with so many great people. The enthusiasm and passion of the industry and artists participating in AWME was great to be around”. - Chris Sampson, Bonaroo Festival (USA)
"The quality of the programming and the quality of the delegates alone makes it worth this long trip. The artistic territories it covers is unreachable for me as a North American traveling to Europe most of the time to look for talents. Great job! Staff is friendly and efficient. I liked it and already recommended AWME to friends who are programming big festivals in Canada and US." - Marc-André Sarault, Montreal Jazz Festival (Canada)
“Thanks for organizing such a fabulous conference. The networking was really productive and fun; the artists strong and the presentations enlightening.” - Kerry Clarke, Calgary Folk Music Festival (Canada)
“A great opportunity to network and check new artists.” - Malcolm Haynes, Glastonbury Festival Silverhayes (UK)
“AWME is a great showcase for quality music. I enjoy pretty much everything. One of the highlights of my year!” - Woody McDonald, Meredith Music Festival
“The only conference of its type in Australia. It’s of vital importance to the ATSI artists and industry. AWME helps to put a face and sound to what’s happening in regional and urban ATSI music communities. AWME also gives the artists an opportunity to perform alongside musical peers from across Australia and the world. Great networking for delegates as well”. - Michael Hutchings, APRA|AMCOS
“AWME has certainly covered alot of distance over the years. AWME has established itself as a key event on the music calendar and a destination for artists, industry insiders and music lovers to come together to experience great music from across the globe. As well as a forum for musicians to connect with new audiences, AWME is a significant marketplace, attracting international bookers, programmers and industry representatives and generating touring, recording and performance opportunities for artists.” - Ted Baillieu MLA, Former Victorian Premier and Minister for the Arts
“AWME has grown to be a go-to event on the international calendar. Bringing together musicians, programmers, bookers and industry representatives, AWME is a place for the global music community to learn from each other, to foster new connections and create opportunities.” – Heidi Victoria, Victorian Minister for the Arts
Black Indie, photographer Michelle Grace Hunder
Hailey Cramer , photographer Michelle Grace Hunder
Myele Manzanza , photographer Michelle Grace Hunder
Myele Manzanza & the Eclectic , photographer Michelle Grace Hunder
Archie Roach, photographer Nik Harrison
Barefoot Divas, photographer Yury Avi
Ngaiire , photographer Marie Muggivan
Crowd Shot, photographer Nik Harrison
AWME 2012 Delegates, photographer Nik Harrison
AWME 2013 Delegates, photographer Nik Harrison
Kalascima, photographer Yury Avi
Cambodian Space Project, photographer Yury Avi