Akum Agency was hired as the Music Director for Littlegig 2018.
Littlegig is the world’s only 24-hour, everything included festival. The third edition will take place on 17-18 February in Stellenbosch. It is a showcase of musicians, DJ’s, chefs, winemakers, artists, designers, and performers.
The music experience at Littlegig is not about big headline acts but a collection of relevant and diverse musicians and DJs in 6 music areas that open and close as the festival journey progresses. There’s the Forest Day Stage with our favourite live bands in the middle of the food forest, the Night Stage - on a real basketball court – with our headline electronic acts; an Art Car playing the sundowner set on the island and then moving to a secret forest location after midnight. The Festival Fashion Concept Store has a dancefloor and a steady flow of champagne, the Island has DJs playing funk, Latin, soul and sounds from the continent, and the Gin & Whiskey Bar has late night live music.
FOOD & DRINK
Littlegig is unlike any other festival in that all food and drink are included in the ticket price. Only premium alcohol and coffee brands are served throughout the event from a string of pop-up bars (with no queues) in fantastical location
Fashion, dress-up and creative freedom are the heartbeat of Littlegig. The Concept Store - the only place at the festival where money changes hands - presents vintage and bespoke festival ranges by exciting local designers.
Akum Agency partnered to setup Igoda.
Igoda is a Zulu word that means “knot” or “to bind together”. Igoda is a unique and innovative concept that brings together the finest music festivals within Southern Africa to create one of the first touring circuits on the African continent.
Igoda is a partnership born out of the Firefest Route encompassing festivals from Mozambique, Swaziland, South Africa and Reunion Island including: Azgo Festival (Maputo, Mozambique), Bassline Africa Day (Johannesburg, South Africa), MTN Bushfire (Malkerns, Swaziland), Zakifo Festival (Durban, South Africa) and Sakifo Festival (Saint-Pierre, Reunion Island) as the founding members.
Igoda is an exciting development both for local and international artists, festival professionals and music fans from Southern Africa and across the world. The circuit presents an incredible opportunity for artists and fans to travel across Southern Africa, celebrating music and participating and strengthening the regions’s interconnected creative economies.
Our aims are to: a) Create a sustainable touring circuit in the SADC region. Developing cultural economies in the region with artist exposure, audience development, job and trade creation; b) Enabling the festivals in the circuit to have a wider diversity of artists and a better audience / festival experience; c) Capacity building and sustainable skills development, professionalisation of arts and culture practitioners in the region; d) Arts collaboration opportunities; e) To address social issues through arts and culture, promoting social cohesion and social responsibility.
Akum Agency partnered with Azgo Festival as its Festival Coordinator from 2014 to 2017.
As Festival Coordinator, Jess was responsible for all aspects of the festival from artist programming, marketing, production, site management and finance. Under his coordination, over this four year period Azgo made big steps in sustainability with growth in sponsorship and ticketing income, production and logistics becoming Mozambique’s finest international arts festival.
Azgo Festival is Mozambique’s finest international arts festival; bringing together a diverse and quality program of music, film, and dance to the city of Maputo across two days and nights. Azgo is a contemporary celebration of arts and culture, with a strong focus on artists from Mozambique and from around the continent of Africa.
The festival serves as a platform for emerging and acclaimed artists to collaborate and meet a new audience. The name “Azgo” is old slang from Maputo to say “let´s go”, let’s revisit our cultures and heritage, “let´s go” promote cultural diversity, “let’s go” promote the arts and culture, Let´s Go…
Azgo Festival Objectives
• Contribute to the artistic and cultural development and to a greater awareness regarding cultural issues in Mozambique and Southern Africa;
• Bring together different crowds and different artists, emerging and well-known and various genres;
• Promote Mozambican cultural heritage and artistic life, position Mozambique as a destination for music lovers;
• Provide opportunities for professionalization in the music industry, to involve local communities and create jobs;
• Create a platform to promote music exchanges between local and international artists, establishing a network with music events and initiatives in Southern Africa, on the continent and overseas.
Azgo Festival Partnerships Azgo Festival is part of the African Music Festival Network (AMFN) and a founding member of the Igoda, which encompasses, DOADOA (Uganda), BAMFestival (South Africa), Bushfire Festival (Swaziland), Zakifo (South Africa) and Sakifo (Reunion Island). In addition to the festival, Jess Coordinated Azgo Dialogar.
Azgo Dialogar In addition to our diverse music, film and dance program, Azgo hosts a dialogue and workshop program: focusing on arts and cultural management at the School of Communication & Arts (ECA) and Eduardo Mondlane University (UEM).
Azgo Dialogar runs workshops with international and national artists, managers and event producers. These workshops are a platform for; artistic and cultural development, music exchange between local and international artists, promotion of Mozambican cultural heritage and artistic life, and opportunities for the professionalisation of the music industry in Mozambique.
Festival Azgo 2016 (Vídeo oficial)
Festival Azgo 2015 (Vídeo Oficial)
AZGO Festival 2014 (Vídeo Oficial)
Akum Agency partnered with AWME as its Artist' & Marketing Manager from 2012 to 2015. Working with the team in Melbourne for four years on artist programming, artist liaison, conference programming and marketing the expo.
Established in 2008, AWME is a music industry conference and showcase event for roots music, held in Melbourne each November.
AWME provides a platform to foster stronger relationships between music industry associates by bringing together musicians, industry partners/representatives and festival audiences for four days of non-stop music, networking and conference sessions.
Attracting national and international music industry delegates and with a diverse public festival program, AWME creates opportunities for artists from the region to market their product to Australian and international buyers whilst simultaneously offering a platform for audiences to sample an incredible program of music.
AWME hosts two days of music industry conference sessions, receptions and workshops featuring expert Australian and international guest speakers from leading festivals, record labels, booking agencies, and arts organisations. AWME receptions and networking opportunities for local, national and international industry-related organisations can lead to career development opportunities including export, touring and management-related negotiations.
Since its inception, AWME has delivered substantial benefits and outcomes to artists including: export, touring and festival opportunities; the development of international and national music networks; media coverage; recording, distribution and publishing; exposure to new audiences; and has succeeded in increasing the profile of roots music from the region.
LIVE MUSIC SHOWCASES
In the evenings, local, national, and international buyers/delegates representing record labels, media, festivals, booking agents and presenters view artists performing to a public audience at some of Melbourne’s premier music venues. Benefits for showcasing artists could include:
- Local, national and international touring opportunities - Bookings on international festival circuits - International agent representation - Further distribution and publishing opportunities - Exposure to high-profile Australian and international music industry associates - Building new audiences - Building music industry business networks - Local, national & international marketing exposure - Further career building opportunities
“It was the best outcomes we have had for our Australian artists at a conference in Australia, no doubt about it. Well run & very impressive, we will be represented there this year.” Michael Chugg, Chugg Entertainment
“Truly the best event of the cultural calendar in Melbourne!” Isabelle Genoux, ABC Radio Australia
“AWME is a one-stop hub for Australasia, with excellent network connections.” Patrick de Groote, Sfinks Mixed/European Forum of Worldwide Music Festivals (Belgium)
“Great vibe at AWME! Your staff, promo materials, showcase promotion etc. are great!” Val Wolfe, The Agency Group (USA)
“You put together a great group of people and artists. It was really wonderful to be exposed to a lot of new music and to be able to network with so many great people. The enthusiasm and passion of the industry and artists participating in AWME was great to be around”. - Chris Sampson, Bonaroo Festival (USA)
"The quality of the programming and the quality of the delegates alone makes it worth this long trip. The artistic territories it covers is unreachable for me as a North American traveling to Europe most of the time to look for talents. Great job! Staff is friendly and efficient. I liked it and already recommended AWME to friends who are programming big festivals in Canada and US." - Marc-André Sarault, Montreal Jazz Festival (Canada)
“Thanks for organizing such a fabulous conference. The networking was really productive and fun; the artists strong and the presentations enlightening.” - Kerry Clarke, Calgary Folk Music Festival (Canada)
“A great opportunity to network and check new artists.” - Malcolm Haynes, Glastonbury Festival Silverhayes (UK)
“AWME is a great showcase for quality music. I enjoy pretty much everything. One of the highlights of my year!” - Woody McDonald, Meredith Music Festival
“The only conference of its type in Australia. It’s of vital importance to the ATSI artists and industry. AWME helps to put a face and sound to what’s happening in regional and urban ATSI music communities. AWME also gives the artists an opportunity to perform alongside musical peers from across Australia and the world. Great networking for delegates as well”. - Michael Hutchings, APRA|AMCOS
“AWME has certainly covered alot of distance over the years. AWME has established itself as a key event on the music calendar and a destination for artists, industry insiders and music lovers to come together to experience great music from across the globe. As well as a forum for musicians to connect with new audiences, AWME is a significant marketplace, attracting international bookers, programmers and industry representatives and generating touring, recording and performance opportunities for artists.” - Ted Baillieu MLA, Former Victorian Premier and Minister for the Arts
“AWME has grown to be a go-to event on the international calendar. Bringing together musicians, programmers, bookers and industry representatives, AWME is a place for the global music community to learn from each other, to foster new connections and create opportunities.” – Heidi Victoria, Victorian Minister for the Arts
Photos Black Indie, photographer Michelle Grace Hunder Hailey Cramer , photographer Michelle Grace Hunder Myele Manzanza , photographer Michelle Grace Hunder Myele Manzanza & the Eclectic , photographer Michelle Grace Hunder Archie Roach, photographer Nik Harrison Barefoot Divas, photographer Yury Avi Ngaiire , photographer Marie Muggivan Crowd Shot, photographer Nik Harrison AWME 2012 Delegates, photographer Nik Harrison AWME 2013 Delegates, photographer Nik Harrison Kalascima, photographer Yury Avi Cambodian Space Project, photographer Yury Avi