Akum Agency has partnered with Azgo Festival as its Festival Coordinator since 2014. Working with the team in Maputo on programming, budgeting, production and marketing the festival.
Azgo Festival is Mozambique’s finest international arts festival; bringing together a diverse and quality program of music, film, and dance to the city of Maputo across two days and nights. Azgo is a contemporary celebration of arts and culture, with a strong focus on artists from Mozambique and from around the continent of Africa.
The festival serves as a platform for emerging and acclaimed artists to collaborate and meet a new audience. The name “Azgo” is old slang from Maputo to say “let´s go”, let’s revisit our cultures and heritage, “let´s go” promote cultural diversity, “let’s go” promote the arts and culture, Let´s Go…
Azgo Festival Objectives
• Contribute to the artistic and cultural development and to a greater awareness regarding cultural issues in Mozambique and Southern Africa;
• Bring together different crowds and different artists, emerging and well-known and various genres;
• Promote Mozambican cultural heritage and artistic life, position Mozambique as a destination for music lovers;
• Provide opportunities for professionalization in the music industry, to involve local communities and create jobs;
• Create a platform to promote music exchanges between local and international artists, establishing a network with music events and initiatives in Southern Africa, on the continent and overseas.
Azgo Festival Partnerships Azgo Festival is part of the African Music Festival Network (AMFN) and a founding member of the Southern African Music Festival Circuit (SAMFC), which encompasses Bushfire Festival (Swaziland), Sakifo (Reunion Island), HIFA (Zimbabwe) and Zakifo (South Africa).
Azgo Festival has also formed key partnerships with International organisations to bring artists from Portugal, Spain, France, Switzerland, Austria, Turkey, Australia, New Zealand, Japan and the United States of America to the festival. In doing so we are creating new opportunities for exchange between national and international artists through workshops and collaborations.
Azgo Dialogar In addition to our diverse music, film and dance program, Azgo hosts a dialogue and workshop program: focusing on arts and cultural management at the School of Communication & Arts (ECA) and Eduardo Mondlane University (UEM).
Azgo Dialogar runs workshops with international and national artists, managers and event producers. These workshops are a platform for; artistic and cultural development, music exchange between local and international artists, promotion of Mozambican cultural heritage and artistic life, and opportunities for the professionalisation of the music industry in Mozambique.
The festival brand is based around celebrated Mozambican artist Naguib, one of the biggest painters and visual artists in the country. Our imagery used on our posters is paying homage to his famed artworks and opening his works up to a new generation
Azgo Festival Social Responsibility and Sustainability Azgo Festival recognizes the importance of involving children in the arts from an early age; we have a dedicated Kids Zone and Schools Festival called Azgozito. Which aims to inspire young and creative minds. We engage musicians performing Azgo Festival and visual artists from Mozambique to create a fun and enjoyable environment at our dedicated Kids Zone and Schools Festival with the objective of inspiring young and creative minds with various presentations and interactive competitions.
Azgo Festival has a strong social responsibility mandate. In 2015, our theme was “Southern African Unity: Peace and Harmony”, this year the festival theme is on the crucial issue of climate change. Azgo Festival has partnered with the Mozambican Association for Recycling (AMOR) to reduce its carbon footprint and ensure the best possible waste management practices are implemented.
Azgo Festival donates 100% of festival profits to community-based organizations in Maputo.
Past Line-ups have included:
Mozambique Mingas, Chico Antonio, Ghorwane, Stewart Sukuma e banda Nkhuvu, Timbila Muzimba, Tucan Tucan, Mr Bow, Neyma, Azagaia, Duas Caras e Trez Agah, Simba & Milton, Claudio Ismael, Liloca, Ras Haitrim, Roberto Chitsondzo, Sizaquel, Wazimbo, Isabel Novella, G2, Eyuphuro, Muzila, Gran’mah, Sergio Muiambo, Iveth, Neco Novelas, Spirits Indigenous, Deltino Guerreiro, Xidimingwana, Napalma, Afro Madjaha, New Joint, Denny OG, Bander, Majestic Sound System, Açucar Castanho Experiment and much more!
International Oliver Mtukudzi (Zimbabwe), Mokoomba (Zimbabwe), Hope Masike (Zimbabwe), Sara Tavares (Cape Verde), Tito Paris (Cape Verde), Lura (Cape Verde), Mayra Andrade (Cape Verde), Paulo Flroes (Angola), Zahara (Sotuh Africa), Freshly Ground (South Africa), Mi Casa (South Africa), Lira (South Africa), Uhuru (South Africa), Bongeziwe Mabandla (South Africa), The Brother Moves On (South Africa), DJ Kenzhero (South Africa), Alif Nabba (Burkina Faso), Tlale Makhene (Swaziland), Floewe (Swaziland), Bholoja (Swaziland), Christine Salem (Reunion Island), Natalie Natiembe (Reunion Island), Maya Kamaty (Reunion Island), Haja Madagascar (Madagascar), Sauti Sol (Kenya), Zal Sissokho (Senegal), Sérgio Pererê (Brazil), Ponto de Equilibrio (Brazil), Bomba Estéreo (Colombia), Batida (Portugal), Sam The Kid (Portugal), HMB (Portugal), Za! (Spain), Fuel Fandango (Spain), Joana Serrat Trio (Spain), Akalé Wube (France), Under Kontrol (France), Nomdadic Wax Collective (USA), Oy (Switzerland), Imperial Tiger Orchestra (Switzerland), Pablo Nouvelle (Switzerland), Kiwi & The Papaya Mangoes (Japan), Sakaki Mango and the Limba Train (Japan), Sweet, Sweet Moon (Austra), The Black Jesus Experience (Austrália), True Vibenation (Australia), Kingfisha (Australia), Cold Specks (Canada/Somalia), Estère (New Zealand) and many more.
Igoda is a Zulu word that means “knot” or “to bind together”. Igoda is a unique and innovative concept that brings together the finest music festivals within Southern Africa to create one of the first touring circuits on the African continent.
Igoda is a partnership born out of the Firefest Route encompassing festivals from Mozambique, Swaziland, South Africa and Reunion Island including: Azgo Festival (Maputo, Mozambique), Bassline Africa Day (Johannesburg, South Africa), MTN Bushfire (Malkerns, Swaziland), Zakifo Festival (Durban, South Africa) and Sakifo Festival (Saint-Pierre, Reunion Island) as the founding members.
Igoda is an exciting development both for local and international artists, festival professionals and music fans from Southern Africa and across the world. The circuit presents an incredible opportunity for artists and fans to travel across Southern Africa, celebrating music and participating and strengthening the regions’s interconnected creative economies.
Our aims are to: a) Create a sustainable touring circuit in the SADC region. Developing cultural economies in the region with artist exposure, audience development, job and trade creation; b) Enabling the festivals in the circuit to have a wider diversity of artists and a better audience / festival experience; c) Capacity building and sustainable skills development, professionalisation of arts and culture practitioners in the region; d) Arts collaboration opportunities; e) To address social issues through arts and culture, promoting social cohesion and social responsibility.
Akum Agency partnered with AWME as its Artist' & Marketing Manager from 2012 to 2015. Working with the team in Melbourne for four years on artist programming, artist liaison, conference programming and marketing the expo.
Established in 2008, AWME is a music industry conference and showcase event for roots music, held in Melbourne each November.
AWME provides a platform to foster stronger relationships between music industry associates by bringing together musicians, industry partners/representatives and festival audiences for four days of non-stop music, networking and conference sessions.
Attracting national and international music industry delegates and with a diverse public festival program, AWME creates opportunities for artists from the region to market their product to Australian and international buyers whilst simultaneously offering a platform for audiences to sample an incredible program of music.
AWME hosts two days of music industry conference sessions, receptions and workshops featuring expert Australian and international guest speakers from leading festivals, record labels, booking agencies, and arts organisations. AWME receptions and networking opportunities for local, national and international industry-related organisations can lead to career development opportunities including export, touring and management-related negotiations.
Since its inception, AWME has delivered substantial benefits and outcomes to artists including: export, touring and festival opportunities; the development of international and national music networks; media coverage; recording, distribution and publishing; exposure to new audiences; and has succeeded in increasing the profile of roots music from the region.
LIVE MUSIC SHOWCASES
In the evenings, local, national, and international buyers/delegates representing record labels, media, festivals, booking agents and presenters view artists performing to a public audience at some of Melbourne’s premier music venues. Benefits for showcasing artists could include:
- Local, national and international touring opportunities - Bookings on international festival circuits - International agent representation - Further distribution and publishing opportunities - Exposure to high-profile Australian and international music industry associates - Building new audiences - Building music industry business networks - Local, national & international marketing exposure - Further career building opportunities
“It was the best outcomes we have had for our Australian artists at a conference in Australia, no doubt about it. Well run & very impressive, we will be represented there this year.” Michael Chugg, Chugg Entertainment
“Truly the best event of the cultural calendar in Melbourne!” Isabelle Genoux, ABC Radio Australia
“AWME is a one-stop hub for Australasia, with excellent network connections.” Patrick de Groote, Sfinks Mixed/European Forum of Worldwide Music Festivals (Belgium)
“Great vibe at AWME! Your staff, promo materials, showcase promotion etc. are great!” Val Wolfe, The Agency Group (USA)
“You put together a great group of people and artists. It was really wonderful to be exposed to a lot of new music and to be able to network with so many great people. The enthusiasm and passion of the industry and artists participating in AWME was great to be around”. - Chris Sampson, Bonaroo Festival (USA)
"The quality of the programming and the quality of the delegates alone makes it worth this long trip. The artistic territories it covers is unreachable for me as a North American traveling to Europe most of the time to look for talents. Great job! Staff is friendly and efficient. I liked it and already recommended AWME to friends who are programming big festivals in Canada and US." - Marc-André Sarault, Montreal Jazz Festival (Canada)
“Thanks for organizing such a fabulous conference. The networking was really productive and fun; the artists strong and the presentations enlightening.” - Kerry Clarke, Calgary Folk Music Festival (Canada)
“A great opportunity to network and check new artists.” - Malcolm Haynes, Glastonbury Festival Silverhayes (UK)
“AWME is a great showcase for quality music. I enjoy pretty much everything. One of the highlights of my year!” - Woody McDonald, Meredith Music Festival
“The only conference of its type in Australia. It’s of vital importance to the ATSI artists and industry. AWME helps to put a face and sound to what’s happening in regional and urban ATSI music communities. AWME also gives the artists an opportunity to perform alongside musical peers from across Australia and the world. Great networking for delegates as well”. - Michael Hutchings, APRA|AMCOS
“AWME has certainly covered alot of distance over the years. AWME has established itself as a key event on the music calendar and a destination for artists, industry insiders and music lovers to come together to experience great music from across the globe. As well as a forum for musicians to connect with new audiences, AWME is a significant marketplace, attracting international bookers, programmers and industry representatives and generating touring, recording and performance opportunities for artists.” - Ted Baillieu MLA, Former Victorian Premier and Minister for the Arts
“AWME has grown to be a go-to event on the international calendar. Bringing together musicians, programmers, bookers and industry representatives, AWME is a place for the global music community to learn from each other, to foster new connections and create opportunities.” – Heidi Victoria, Victorian Minister for the Arts
Photos Black Indie, photographer Michelle Grace Hunder Hailey Cramer , photographer Michelle Grace Hunder Myele Manzanza , photographer Michelle Grace Hunder Myele Manzanza & the Eclectic , photographer Michelle Grace Hunder Archie Roach, photographer Nik Harrison Barefoot Divas, photographer Yury Avi Ngaiire , photographer Marie Muggivan Crowd Shot, photographer Nik Harrison AWME 2012 Delegates, photographer Nik Harrison AWME 2013 Delegates, photographer Nik Harrison Kalascima, photographer Yury Avi Cambodian Space Project, photographer Yury Avi