Akum Agency partnered to setup Igoda.
Igoda is a Zulu word that means “knot” or “to bind together”. Igoda is a unique and innovative concept that brings together the finest music festivals within Southern Africa to create one of the first touring circuits on the African continent.
Igoda is a partnership born out of the Firefest Route encompassing festivals from Mozambique, Swaziland, South Africa and Reunion Island including: Azgo Festival (Maputo, Mozambique), Bassline Africa Day (Johannesburg, South Africa), MTN Bushfire (Malkerns, Swaziland), Zakifo Festival (Durban, South Africa) and Sakifo Festival (Saint-Pierre, Reunion Island) as the founding members.
Igoda is an exciting development both for local and international artists, festival professionals and music fans from Southern Africa and across the world. The circuit presents an incredible opportunity for artists and fans to travel across Southern Africa, celebrating music and participating and strengthening the regions’s interconnected creative economies.
Our aims are to:
a) Create a sustainable touring circuit in the SADC region. Developing cultural economies in the region with artist exposure, audience development, job and trade creation;
b) Enabling the festivals in the circuit to have a wider diversity of artists and a better audience / festival experience;
c) Capacity building and sustainable skills development, professionalisation of arts and culture practitioners in the region;
d) Arts collaboration opportunities;
e) To address social issues through arts and culture, promoting social cohesion and social responsibility.